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Arsenal
Partnership Playbook
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Commercial
Time to read: 4 min
Partnership Playbook: Visa's NFL return, Arsenal cards and the NHL’s deal run
October 7, 2026
Emirates stadium, Arsenal stadium in London.
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Commercial
Time to read: 2 min
Arsenal scrap Emirates Stadium expansion, opt for hospitality and retail upgrades
October 5, 2026
Sideline Moves
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Latest News
Time to read: 6 min
Sideline Moves: Arsenal creates new commercial role
September 18, 2026
Partnership Playbook
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Latest News
Time to read: 6 min
Partnership Playbook: 1,000 sponsors, louder cars and Arsenal’s Emirates deal
August 12, 2026
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Latest News
Time to read: 6 min
Sideline Moves: Arsenal commercial chief set to exit
July 17, 2026
Football player wearing a VR headset.
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Features
Time to read: 6 min
Why football should prioritise cognitive ROI over commercial 
April 17, 2026
Partnership playbook
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Basketball
Time to read: 6 min
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
April 15, 2026
Wembley Stadium, the host venue of the 2026 Carabao Cup final.
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Fan Engagement
Time to read: 3 min
UK government cracks down on ticketing to avoid Euro 2020 repeat
March 20, 2026
LONDON, ENGLAND - JULY 26, 2017: New Nike Ordem 5 ball. Football player in Puma boots shoots the Official Premier League Ball.
BREAKING
Financial Results
Time to read: 7 min
Liverpool leads the pack in latest Premier League financials
March 2, 2026
Manchester, United Kingdom. 07.17.2024 Aerial Image of Manchester United, Old Trafford Stadium. 17th July 2024.
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Fan Engagement
Time to read: 3 min
Manchester United explores TV drama to help cash flow problems
January 22, 2026
Partnership playbook logo
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Features & Analysis
Time to read: 6 min
Partnership Playbook: Snoop Dogg, Nexo, Revolut and Midnite
December 17, 2025
Man holding an Arsenal badge.
BREAKING
Broadcasting
Time to read: 5 min
Arsenal signs Paramount+ in global content tie-up as streamer steps up football push
November 28, 2025
Partnership playbook logo
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Features
Time to read: 1 min
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
October 8, 2025
Players from the Arsenal team celebrate winning the Women's Champions League Final between Arsenal v Barcelona at Alvalade stadium,may 24, 2025.
BREAKING
Broadcasting
Time to read: 3 min
Champions League on BBC: when will the women's game make the pay-TV leap?
October 2, 2025
Old Trafford, Greater Manchester - May 29th 2025: W15 Stretford End turnstiles at Old Trafford Stadium, Manchester United of Premier League.
BREAKING
Football
Time to read: 3 min
Is the Premier League losing the black market ticketing battle?
September 22, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 8 min
Partnership Playbook: Guiness, Oatly, Mr Vegas
July 23, 2025
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Europe
Time to read: 3 min
Real Madrid taps Corpay to improve off-pitch operations
June 2, 2025
NEW YORK CITY - AUGUST 16 2014: Arsenal NYC Football Club supporters held a rally & photo shoot to celebrate their team's winning season in Union Square Park.
BREAKING
Fan Engagement
Time to read: 7 min
Arsenal is taking lessons from Amazon not Manchester United 
May 20, 2025
Bukayo Saka, Arsenal
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Comment
Time to read: 4 min
Champions League football helps Arsenal cut 2023/24 losses to £17m
February 20, 2025
Everton Football Club new Stadium being built on Bramley Moore Dock along the River Mersey.
BREAKING
Comment
Time to read: 4 min
Report: Premier League clubs plan to get building over next 10 years
November 13, 2024
Fans singing at football game. FA Cup
BREAKING
Football
Time to read: 3 min
Premier League fans warned as ticket-related scams increase
August 6, 2024
Man City seeks to change Premier League APT rules with legal action
BREAKING
Comment
Time to read: 4 min
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but betting reception remains icy
July 30, 2024
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Arsenal scrap Emirates Stadium expansion, opt for hospitality and retail upgrades
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Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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